Be a Different Bait to Catch a Variety of Fish
This simple and somewhat cliche-est analogy came to me the other day. There's a lot of fish in the ocean. The successful writer has to offer different bait to catch all of that fish. In essence the fish are the reading public (which includes writers.) The bait is the genre that lures them in.
To be a success in this new publishing model (or world) that is emerging, means you want to catch as much of the fish as possible for yourself. In order to do so, it is imperative to use different bait.
You might consider yourself to be strictly a literary "serious" fiction only kind of writer. But you might be limiting the amount of fish you catch and thus stunting your earning potential. Consider branching out into other genres. Perhaps you have work that while not totally successful in your normal genre, can be quite successful in the Murder Mystery world, or Erotica, Urban Fiction, Vampire or Paranormal World. Maybe all it needs is just a few tweaks and you're off into another genre. You've switched your bait and can catch more fish.
If you want to use a different Pen name, that's cool. Yes it is about "art" and it is about having a successful career. Whatever genre you do, write your best..
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